If you're a successful woman in your 40s, 50s, or 60s navigating perimenopause or menopause, there's a reason why willpower, moderation, and traditional recovery programs haven't worked for you:
The same drive that helped you build your career, raise your family, and manage everyone else's needs... combined with declining estrogen and hormonal fluctuations... can make you uniquely vulnerable to using alcohol as your primary stress relief.
Declining estrogen affects your brain's reward system, making you crave alcohol more intensely
Hormonal fluctuations increase anxiety and mood swings that wine seems to "fix"
Sleep disruption from hot flashes leads many women to use alcohol as a sleep aid (which actually makes both problems worse)
Metabolic changes during menopause mean alcohol affects you differently than it used to
This is a 90-day, science-backed experience for successful women in their 40s, 50s and 60s who are ready to explore a life without alcohol — especially those navigating perimenopause or menopause.
We are not a recovery program.
We are not about hitting rock bottom.
We are not about labels or shame.
Our program offers a coaching experience built specifically for high-achieving women — executives, entrepreneurs, and professionals who are thriving in their careers but know deep down that alcohol is costing them more than it's giving, particularly as their bodies and brains change during midlife.
We're not here to convince you you're broken.
We're here to help you see who you could become if alcohol wasn't holding the steering wheel during this critical life transition.
You get daily coaching content designed to rewire how your brain responds to stress, triggers, and the unique hormonal challenges of menopause. You get access to a private, confidential community of successful women who understand what it's like to manage everyone else's needs while your own body feels like it's betraying you.
You get expert guidance from coaches who understand the intersection of alcohol dependency and hormonal changes. Support. Accountability. Tools to help you show up more powerfully in your relationships, your work, and your own skin during and after menopause.
And at the end of 90 days, you'll know — with total clarity — who you are without alcohol, even as your hormones continue to shift.
Not because someone told you.
Because you lived it.
This is about reclaiming your power during a time when many women feel powerless. About clarity. About creating a future that's aligned with who you really are, not who you were before menopause changed everything.
If that resonates with you, see if you qualify to book a call with us.
Menopause creates a perfect storm for alcohol dependency that most women — and most programs — don't understand.
Here's what's really happening in your body:
Hormonal Changes: Declining estrogen affects your brain's reward system, making you more susceptible to using alcohol for mood regulation. Your brain literally craves alcohol more intensely than it used to.
Sleep Disruption: Hot flashes and night sweats wake you up, leading many women to use wine as a sleep aid. But alcohol actually worsens sleep quality and can trigger more hot flashes, creating a vicious cycle.
Mood Regulation: Hormonal fluctuations cause anxiety, irritability, and depression. Wine seems to provide relief, but it actually destabilizes your mood further and interferes with your body's natural hormone production.
Metabolism Changes: Your body processes alcohol differently during menopause. What used to be "one glass" now affects you like two. Weight gain is accelerated, and recovery time is longer.
Identity Crisis: Many women use alcohol to cope with the grief of losing their younger selves, empty nest syndrome, or feeling invisible in a youth-obsessed culture.
Social Isolation: Menopause can feel lonely. "Wine o'clock" becomes a way to self-soothe when you feel like no one understands what you're going through.
Our program addresses these specific hormonal and psychological challenges. We don't just help you quit drinking — we help you navigate menopause with clarity, energy, and confidence.
If you want to understand how to work with your changing body instead of against it, see if you qualify to book a call with us.
Our program is fundamentally different because it's designed specifically for high-achieving women navigating menopause and midlife transitions — something traditional recovery programs completely ignore.
Hormonal Understanding: We address how declining estrogen and other hormonal changes affect your relationship with alcohol. Traditional programs treat everyone the same, regardless of life stage or gender-specific challenges.
A Community of Your Peers: You'll be surrounded by other successful, professional women who understand not just the pressures you face, but the specific challenges of managing a career and responsibilities while your body is changing in ways that feel beyond your control.
No Labels or Public Confessions: You don't have to call yourself an alcoholic or admit powerlessness. We recognize that menopause-related drinking patterns are often about coping with biological changes, not moral failings.
Science-Based Approach: We focus on rewiring your brain using neuroscience that accounts for hormonal fluctuations — not just willpower and white-knuckling your way through hot flashes and mood swings.
Midlife-Specific Support: We understand that quitting alcohol during menopause isn't just about the drinking — it's about rebuilding your identity, managing physical symptoms, and finding new ways to cope with stress during a major life transition.
Confidential and Private: Your privacy is paramount, especially important for professional women who may be managing menopause symptoms in male-dominated workplaces.
If traditional approaches felt irrelevant to your experience as a successful woman in menopause, see if you qualify to book a call with us.
Absolutely — however, we do require that you commit to not drinking for the first 90 days.
This is especially important during menopause because your brain needs a complete break from alcohol to rebalance after years of hormonal fluctuations and dependency patterns.
This program is a 90-day experiment to see what your life feels like without alcohol during this critical transition period. Many women come to us feeling unsure about the "forever" part, especially when wine has become their primary tool for managing menopause symptoms.
Here's what usually happens:
Women come in terrified about how they'll handle hot flashes, mood swings, and stress without wine... and discover they actually feel better than they have in years.
They realize that alcohol was making their menopause symptoms worse, not better.
By the end of 90 days, they feel proud of what they've accomplished and confident about their ability to navigate menopause without needing alcohol as a crutch.
So no — this isn't about committing to forever. It's about giving yourself 90 days to experience menopause without alcohol clouding your judgment or worsening your symptoms.
But we ask you to show up fully for it — not just dip a toe in.
Want to hear more about how women navigate menopause without alcohol? See if you qualify to book a call with us.
We understand that for women experiencing perimenopause or menopause, the relationship with alcohol is complex and often tied directly to managing uncomfortable symptoms.
Our program is designed to address this by:
Understanding the Physiology: We help you understand exactly how alcohol interacts with declining estrogen, disrupts your already-challenged sleep patterns, and interferes with your body's temperature regulation (making hot flashes worse). We explain why that glass of wine that used to relax you now keeps you awake with night sweats.
Hormone-Friendly Alternatives: We teach you evidence-based ways to manage menopause symptoms without alcohol — natural approaches to mood regulation, sleep improvement, and stress management that work with your changing hormones, not against them.
Redefining Self-Care: We help you find genuinely restorative ways to care for yourself during this challenging transition that don't involve a substance that's actually making your symptoms worse.
Navigating Identity Shifts: Menopause often triggers an identity crisis. We help you rediscover who you are beyond your roles and beyond your younger self, helping you embrace this new phase with confidence rather than hiding from it with alcohol.
Managing the Emotional Journey: We address the grief, anxiety, and isolation many women feel during menopause, providing tools and community support for processing these feelings without numbing them.
Weight and Energy Management: We help you understand why alcohol makes menopausal weight gain worse and saps the energy you're already struggling to maintain.
If you want to hear more about how we specifically support women through menopause without relying on alcohol, see if you qualify to book a call with us.
We designed this program for busy women who are already managing the exhaustion, brain fog, and overwhelm that often come with menopause.
Our programs take an average of 30 to 45 minutes a day.
That includes watching a short video, checking in with your coach or the community, and applying what you're learning.
And here's what most women realize within the first week:
The time you used to spend drinking, thinking about drinking, or recovering from drinking while dealing with menopause symptoms... was already taking more than 30 to 45 minutes a day.
The mental energy you used to spend managing your relationship with alcohol ON TOP OF managing hot flashes, mood swings, and brain fog... that was exhausting you even more.
Many women find that removing alcohol actually gives them MORE energy to deal with menopause symptoms, not less.
Plus, the program is designed to flex around your life and your symptoms. Having a rough menopause day? Check in from bed. Dealing with insomnia? Use the community support at 3am when you're awake with night sweats.
This isn't about adding pressure to your already challenging experience. It's about removing one major source of stress and symptom amplification from your life.
If you're curious what this looks like day-to-day while managing menopause, see if you qualify to book a call with us.
While every woman's journey is unique, our clients consistently report life-changing results that go far beyond just not drinking — especially improvements in menopause-related symptoms:
Dramatically Improved Sleep: Without alcohol disrupting your sleep cycles, many women see improvement in insomnia and night sweats within weeks. Better sleep helps regulate other menopause symptoms.
Reduced Hot Flashes: Many clients report fewer and less intense hot flashes after removing alcohol, which can be a trigger for temperature regulation issues.
Stable Mood and Energy: Without the blood sugar spikes and crashes from alcohol, mood swings often stabilize. Many women report feeling emotionally steady for the first time in years.
Easier Weight Management: Menopausal weight gain often slows or reverses without alcohol's impact on metabolism and decision-making around food.
Mental Clarity: The combination of menopause brain fog and alcohol fog lifts, leaving women feeling sharp and focused again.
Renewed Sense of Self: Many women report feeling empowered by proving to themselves they can navigate menopause without relying on alcohol as a crutch.
Better Relationships: More presence and emotional availability with family and friends during a time when many women feel disconnected.
Professional Confidence: The energy and clarity to pursue opportunities they'd been putting off, and better leadership presence during a time when many women feel invisible.
But perhaps most importantly, our clients report feeling in control of their menopause experience rather than feeling like victims of it.
If you want to hear specific stories from women who've transformed their menopause experience by removing alcohol, see if you qualify to book a call with us.
You'd probably be surprised by the diversity — but also the common threads, especially around the menopause experience.
We work with CEOs, executives, business owners, physicians, attorneys, consultants, entrepreneurs, and accomplished professionals from every industry — most of whom are navigating perimenopause or menopause.
Some are empty nesters dealing with the double transition of changing hormones and changing family dynamics. Others are still managing teenagers while dealing with their own hormonal chaos. Some are navigating divorce during menopause. Others are married but feeling disconnected from partners who don't understand what they're going through.
But there are common threads:
Everyone in this program has achieved something significant in their life, but feels like menopause has thrown them off their game in ways they never expected.
They're successful women who've started to realize that using alcohol to manage menopause symptoms is actually making everything worse — and that it's time for a different approach.
Most women who join are tired of feeling like menopause is happening TO them rather than feeling empowered to navigate it successfully.
They want to feel like themselves again — not the younger version, but a confident, energetic version of who they are now.
They want clarity, energy, and presence during a time when many women feel foggy, exhausted, and invisible.
And they want support from other women who understand that this isn't just about quitting drinking — it's about thriving through menopause instead of just surviving it.
If that sounds like you, you'll feel right at home here.
If you're wondering how our coaching programs actually work logistically, here's a quick breakdown.
Our programs are delivered online. So no matter where you are in the world, you can do this.
Every day, you'll get a short video training from me or one of our expert coaches.
These videos are designed to help you rewire your habits, interrupt automatic patterns, and get back control.
On top of that, we run live group coaching calls where you can ask questions, get personalized support, and hear from others who are walking the same path.
You'll also be part of a private, confidential community. We help you connect with peers, share wins or struggles, and get support — on your schedule.
These three pillars - education, support and accountability - are how we help you rewire your brain and reform your relationship to alcohol.
Each of our coaching programs are a real, high-touch coaching experience — built to work for busy professionals who don't have time to waste.
You'll never feel alone. And you'll be working a process that's been proven over and over again.
So if you're asking yourself, “Will this fit into my life?” — the answer is yes. If you're serious about change, see if you qualify to book a call with us
What happens after the coaching is over?
So what happens after you've finished your coaching with us?
Well, first of all, by the end of the coaching term we've designed, you'll know exactly how life feels without alcohol running in the background.
You'll have the tools, the clarity, and the confidence to make a powerful decision — not based on pressure or fear — but based on real experience.
Some people finish the initial coaching program and feel totally complete. They keep going alcohol-free, on their own terms, with no drama.
Others decide they want more — more growth, more support, more momentum — and they join our alumni program.
That's where we focus on long-term personal leadership, purpose, and continued transformation.
And for those who want to really step into a leadership role — for their family, their team, their life — we also offer a more advanced track.
But none of that is something you need to decide now.
Right now, your job is to experience the reset. Give yourself 90 days, fully supported, to see what's possible.
After that, you'll have options — and you'll be making the decision from a place of clarity, not confusion.
If you want to hear more about how alumni stay connected, or what's possible after you've lived alcohol free for 90 days, see if you qualify to book a call with us
Do you have to completely stop drinking to join our coaching programs?
The short answer is that no one's forcing you to do anything.
But yes, our coaching programs are designed as alcohol-free experiences.
Why?
Because your brain needs a clean break.
Not moderation. Not “just on weekends.”
A full reset.
It's the only way to really see what's underneath the habit.
How much more energy you have.
How your sleep improves.
How your brain starts to function again without being fogged up by alcohol every night.
Most people in our coaching program are high performers — and they don't need another rulebook.
They need a clear commitment, structure, and support — so they can test what life feels like alcohol-free.
And here's what usually happens:
People come in nervous… and end up thriving.
They realize they're more capable than they thought.
And by the end of the 90 days, they feel proud of what they've done — and confident in whatever decision they make next.
So no — this isn't forever. It's 90 days.
But we ask you to show up fully for it — not just dip a toe in.
Want to hear more about how people navigate that?
See if you qualify to book a call with us
It means we don't rely on willpower. We don't give you motivational slogans and hope for the best.
Instead, we help you retrain your brain.
Here's how:
We interrupt the automatic patterns your brain has built around alcohol — the stress triggers, the social cues, the reward loops — and replace them with something better.
We show you how to build new neural pathways — so your brain literally learns how to crave something else: clarity, connection, peace.
We use techniques from behavioral psychology, metacognition, and habit science.
That includes tools for mindfulness… systems to catch your patterns before they take over… and daily structure to rewire how your brain responds to discomfort, boredom, or stress.
Think of it like strength training — but for your mind.
And just like physical training, it works best when it's consistent, guided, and personalized — which is exactly what this program delivers.
This isn't about fighting cravings.
It's about upgrading the system that created them in the first place.
If you want to hear more about how this actually plays out day to day, see if you qualify to book a call with us.
The answer is no. Not at all.
Most people who join our coaching programs aren't doing it to earn more.
They're doing it to live better.
They want to show up more fully in their relationships.
They want better health, better focus, better sleep.
They want to stop that voice in the back of their head — the one saying, “You're not fully in control of this.”
Now yes — many of our clients do go on to grow their business, their income, their impact.
But that's a side effect of being clear.
Of being energized.
Of being present.
This is about alignment.
And when you're aligned — your results tend to follow.
So if you're here wondering whether this is just about chasing performance or dollars — it's not.
It's about you feeling like yourself again.
Everything else flows from that.
If you want to hear how people's lives — not just careers — change through this process, see if you qualify to book a call with us.
You might be wondering, “Where is this all based?”
The short answer is: we're global.
Alcohol-Free Lifestyle is headquartered in Austin, Texas — but our team lives all over the world.
We have team members from the U.S., Canada, the UK, Australia, Europe — even remote islands and cities I've never heard of until someone joined.
Because everything we do is online, you can participate from anywhere — no matter your location or time zone.
All coaching, check-ins, and community support happen inside secure, private platforms — so you're never tied to a physical office or location.
And that flexibility? It's one of the reasons high-performing professionals stick with it.
Wherever you are, we'll meet you there.
If you're still wondering what that looks like in practice, see if you qualify to book a call with us
If you're wondering whether our coaching programs are truly private — the answer is yes.
I get it. For many people, this is something you want to work through quietly. And you should have the right to do that.
That's why all of our programs value and protect your privacy.
You're not required to post publicly. You don't need to announce anything to your social media.
All coaching and communication happen inside secure, private apps — and nothing is shared with anyone outside the program.
We don't contact your employer. We don't send anything physical to your home. You're in full control of what you share, when you share it, and with whom.
In fact, we've had many clients complete the entire program without their spouse or coworkers ever knowing — until they decided to tell them.
This isn't about hiding. It's about having space to work through something real — without pressure or outside noise.
If you want more detail on how privacy works day-to-day, see if you qualify to book a call with us
Let's talk about the fear that a lot of people carry — even if they don't say it out loud:
“What if this doesn't work for me?”
If that's in your head right now, you're not alone.
We hear it all the time — especially from people who've tried to stop drinking before. Maybe it didn't stick. Maybe it felt miserable. Maybe it was just too hard to do alone.
Our coaching programs were built to help people overcome this fear.
This isn't a white-knuckle, force-yourself-through-it kind of experience.
This is about changing how your brain relates to alcohol — using structure, coaching, neuroscience, and community.
It's about making the internal shift that turns “I hope I can do this” into “This is just who I am now.”
And here's what we see over and over again:
People come in doubting themselves — and 98% of them reduce or eliminate alcohol within the first 90 days.
Some thrive right away. Some stumble. And when they do? We help them get back up — without guilt or judgment.
You're not expected to be perfect. You're expected to stay connected. To stay in the process. That's what works.
If you want to talk through your specific concern — your history, your hesitation, your story — see if you qualify to book a call with us.
Just know that our programs were built for people exactly like you.
Let's talk about something that comes up for almost everyone at some point in this process:
“Is this going to be a serious investment?”
The honest answer is yes.
Our coaching programs are not a free Facebook group or a one-time purchase. They are all high-touch coaching experiences built for people who want to make a real, lasting change.
You're getting structure, expert guidance, accountability, and support — every single day.
You're getting neuroscience-based tools to help you rewire your brain, live coaching calls with people who actually understand your life, and a private, high-level community of others walking the same path.
This program wasn't designed to be cheap. It was designed to work.
And when you look at what alcohol is really costing — not just in money, but in focus, energy, lost time, missed mornings, foggy decisions — the tradeoff becomes pretty clear.
If you're looking for the cheapest way to quit drinking, this probably isn't it.
But if you're looking for something that actually changes your life — that's what we do here.
We can talk specifics on the call. For now, just know that this program reflects the level of commitment and transformation it delivers.
And if that's what you're ready for — see if you qualify to book a call with us
Across the board, we see a 98% reduction in drinking during the first 90 days of our coaching program.
That doesn't mean every single person quits forever.
It doesn't mean there aren't tough moments.
But what it does mean is this:
Almost everyone who commits to this process — shows up, uses the tools, stays connected — experiences real, measurable change.
And yes, some people do struggle.
They miss a day. They have a setback. Life throws something at them.
But that's part of the process — and we're built for that.
When someone stumbles, we don't shame them. We don't kick them out.
We help them reset.
We help them learn from it.
We help them come back stronger.
You're not expected to be perfect. You're expected to stay engaged.
And that's why this works — because it's real. It meets people where they are. And it gives them the structure and support to go where they want to go.
So if you're wondering, “But what if I'm the one who fails?” — bring it up on the call.
Because we've got you covered.