The stop drinking method
celebrities, entrepreneurs, high achievers and CEO's
are using to quit drinking in 90 days or less...

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You're here because something needs to change.

If you're a successful entrepreneur, executive, or high-performer… and you struggle to quit drinking, read this:

There is a reason why willpower, moderation, and traditional recovery programs haven't worked for you.

Because your brain is special - Your brain is wired for high performance.

And your high-performance brain can sometimes struggle with:

Decision fatigue (your brain craves an "off switch" after 300+ daily decisions)

Dopamine seeking (constantly looking for reward hits, alcohol delivers instantly)

Stress tolerance (you push through discomfort, ignoring early warning signs)

Control illusion (you manage everything else, so you think you can manage alcohol)

Social expectations (business dinners, networking events, celebrating wins)

Identity conflict (admitting you can't control drinking feels like failure)

… So what do you do?

Well, we've helped thousands of high-performing people quit drinking since 2010. And here's what we learned:

A high-performing professional who quits drinking generally works with their brain… and not against it.

That's why we put together a neuroscience-based program specifically designed for entrepreneurs, executives, and leaders.

To help them quit drinking in 90 days without AA, rehab, or negative labels.

How Our Neuroscience-Based Approach Works:

We use three powerful strategies to help you quit drinking, no matter how long you've been struggling to do it on your own, or white-knuckle it through willpower:

STRATEGY 1:

The Strategic Assessment

We help you analyze the real cost of your drinking – not only in dollars and cents, but also the cost it has on your family, your relationships, your health, and your potential.

STRATEGY 2:

Neural Rewiring

We teach you proven, neuroscience-based techniques to create new reward pathways in your brain. This reduces how your brain rewards you for drinking alcohol, so you don't have to rely on "willpower".

STRATEGY 3:

Accountability With Your Peers

We give you an accountability network designed specifically for high-performers. Made only of high performing leaders and business professionals who will hold you accountable — and respect your privacy.

If you're ready to take back control over your drinking, fill out the application below to apply and book a call with our team:

Meet Your Guide, James Swanwick

James Swanwick

Founder of the Alcohol-Free Lifestyle Movement

Today, people see James as the founder of the Alcohol-Free Lifestyle movement, sharing stages with world-renowned leaders.

But that wasn't always his reality. Back in 2009, while working as an ESPN correspondent and seemingly "living the dream," he was secretly struggling. He was 40 pounds heavier, deeply unhappy, and caught in a cycle of using alcohol to escape the pressures of a high-stakes career.

His breaking point came in 2010. He realized that trying to manage alcohol was like trying to manage poison—it was never going to work. He quit drinking alcohol, and hasn't had a drop since.

The transformation was immediate: his energy was restored, his decision-making became sharp, and his physical health dramatically improved. From his own journey, he built the proven framework that has since helped thousands of other high-performers reclaim control of their drinking.

With the support of our highly-trained coaches:

Victoria English

Stanford and Cambridge Educated Addiction Expert

Teri Patterson

Stanford-Educated Addiction Expert

David Gilks

Duke-Educated Neuroscience Author

Juliana Mendoza

Certified Life & Couples Coach

What Leaders and Professionals Are Saying

Before joining the program, I was functioning in real life but not reaching my full potential. I wanted to find my life’s purpose and was never going to get there with alcohol in my life.

—
Karen Founder & CEO
I dove right into the program because I saw the value for me, for my daughter, and for my family. I’ve become a better father, a better leader. And I can wake up the next day without feeling like I am ‘in trouble’ for the night before.

—
Patrick O’Donnell Real Estate
I always knew I didn’t want to be in Alcoholics Anonymous because I never felt like I was an alcoholic. The types of people I met in AFL are advanced professionals in all walks of life.

—
Jeff Anesthetist
James's system helped me stop using alcohol to cope with stress and my feelings. Now I’m more productive, and I wake up every day excited about my life. (And my business increased 377%.)

—
Kannary Keo Hypnotherapy Practice Owner

A Private, Proven Way To Quit Drinking From Home

Looking to quit alcohol? Whether you’re exploring online support groups, sobriety resources, or alcohol recovery options, our neuroscience-based approach, tested by the University of Washington to have a 98% reduction in drinking, provides a roadmap to stop drinking from the safety and comfort of your own home. Speak with our Director of Memberships and achieve your own Alcohol Free-Lifestyle without the need for AA or rehab.

Frequently Asked Questions

What is Alcohol Free Lifestyle about?

We are not a recovery program.
We are not about hitting rock bottom.
We are not about labels or shame.
Alcohol Free Lifestyle offers a number of coaching experiences built specifically for high-performing professionals — people who are thriving in their careers, but know deep down that alcohol is costing them more than it's giving.
We're not here to convince you you're broken.
We're here to help you see who you could become if alcohol wasn't holding the steering wheel.
So what do you get? It depends on the program.
In our flagship program, you get daily coaching content designed to rewire how your brain responds to stress, triggers, and cravings.
You get access to a private, like-minded community of entrepreneurs, executives, and high-achievers who are walking this same path.
You get expert guidance. Support. Accountability. Tools to help you show up more powerfully in your work, your relationships, and your own skin.
And at the end of 90 days, you'll know — with total clarity — who you are without alcohol.
Not because someone told you.
Because you lived it.
This is about leadership. About clarity. About creating a future that's aligned with who you really are.
If that resonates with you, see if you qualify to book a call with us.

How is Alcohol Free Lifestyle coaching delivered?

If you're wondering how our coaching programs actually work logistically, here's a quick breakdown.
Our programs are delivered online. So no matter where you are in the world, you can do this.
Every day, you'll get a short video training from me or one of our expert coaches.
These videos are designed to help you rewire your habits, interrupt automatic patterns, and get back control.
On top of that, we run live group coaching calls where you can ask questions, get personalized support, and hear from others who are walking the same path.
You'll also be part of a private, confidential community. We help you connect with peers, share wins or struggles, and get support — on your schedule.
These three pillars - education, support and accountability - are how we help you rewire your brain and reform your relationship to alcohol.
Each of our coaching programs are a real, high-touch coaching experience — built to work for busy professionals who don't have time to waste.
You'll never feel alone. And you'll be working a process that's been proven over and over again.
So if you're asking yourself, “Will this fit into my life?” — the answer is yes. If you're serious about change, see if you qualify to book a call with us
What happens after the coaching is over?
So what happens after you've finished your coaching with us?
Well, first of all, by the end of the coaching term we've designed, you'll know exactly how life feels without alcohol running in the background.
You'll have the tools, the clarity, and the confidence to make a powerful decision — not based on pressure or fear — but based on real experience.
Some people finish the initial coaching program and feel totally complete. They keep going alcohol-free, on their own terms, with no drama.
Others decide they want more — more growth, more support, more momentum — and they join our alumni program.
That's where we focus on long-term personal leadership, purpose, and continued transformation.
And for those who want to really step into a leadership role — for their family, their team, their life — we also offer a more advanced track.
But none of that is something you need to decide now.
Right now, your job is to experience the reset. Give yourself 90 days, fully supported, to see what's possible.
After that, you'll have options — and you'll be making the decision from a place of clarity, not confusion.
If you want to hear more about how alumni stay connected, or what's possible after you've lived alcohol free for 90 days, see if you qualify to book a call with us

How is Alcohol Free Lifestyle different than AA or rehab?

One of the most common questions we get is:
“Is this like Alcoholics Anonymous or rehab?”
And the answer is — not even close.
We do not offer a recovery program. We offer a coaching experience designed for high performers — people who are doing well in life, but know alcohol is quietly holding them back.
There's no label here. You don't have to call yourself an alcoholic. You're not asked to confess, admit powerlessness, or attend public meetings.
You're also not checking into a facility. Everything we do is virtual — flexible, discreet, and designed to fit your schedule.
And most importantly, this isn't about what you're giving up.
It's about what you're choosing to gain.
Clarity. Confidence. Energy. Presence.
We focus on rewiring your brain using neuroscience and behavior change strategies — not willpower and white-knuckling.
So if you've tried other approaches and they didn't feel like a fit — or if you never tried because they didn't feel like you — see if you qualify to book a call with us

Can I drink while doing Alcohol Free Lifestyle coaching?

Do you have to completely stop drinking to join our coaching programs?
The short answer is that no one's forcing you to do anything.
But yes, our coaching programs are designed as alcohol-free experiences.
Why?
Because your brain needs a clean break.
Not moderation. Not “just on weekends.”
A full reset.
It's the only way to really see what's underneath the habit.
How much more energy you have.
How your sleep improves.
How your brain starts to function again without being fogged up by alcohol every night.
Most people in our coaching program are high performers — and they don't need another rulebook.
They need a clear commitment, structure, and support — so they can test what life feels like alcohol-free.
And here's what usually happens:
People come in nervous… and end up thriving.
They realize they're more capable than they thought.
And by the end of the 90 days, they feel proud of what they've done — and confident in whatever decision they make next.
So no — this isn't forever. It's 90 days.
But we ask you to show up fully for it — not just dip a toe in.
Want to hear more about how people navigate that?
See if you qualify to book a call with us

What do you mean by neuroscience?

It means we don't rely on willpower. We don't give you motivational slogans and hope for the best.
Instead, we help you retrain your brain.
Here's how:
We interrupt the automatic patterns your brain has built around alcohol — the stress triggers, the social cues, the reward loops — and replace them with something better.
We show you how to build new neural pathways — so your brain literally learns how to crave something else: clarity, connection, peace.
We use techniques from behavioral psychology, metacognition, and habit science.
That includes tools for mindfulness… systems to catch your patterns before they take over… and daily structure to rewire how your brain responds to discomfort, boredom, or stress.
Think of it like strength training — but for your mind.
And just like physical training, it works best when it's consistent, guided, and personalized — which is exactly what this program delivers.
This isn't about fighting cravings.
It's about upgrading the system that created them in the first place.
If you want to hear more about how this actually plays out day to day, see if you qualify to book a call with us.

Is this just for people who want to earn more money?

The answer is no. Not at all.
Most people who join our coaching programs aren't doing it to earn more.
They're doing it to live better.
They want to show up more fully in their relationships.
They want better health, better focus, better sleep.
They want to stop that voice in the back of their head — the one saying, “You're not fully in control of this.”
Now yes — many of our clients do go on to grow their business, their income, their impact.
But that's a side effect of being clear.
Of being energized.
Of being present.
This is about alignment.
And when you're aligned — your results tend to follow.
So if you're here wondering whether this is just about chasing performance or dollars — it's not.
It's about you feeling like yourself again.
Everything else flows from that.
If you want to hear how people's lives — not just careers — change through this process, see if you qualify to book a call with us.

How much time will I need to participate in Alcohol Free Lifestyle coaching?

If you're like most of the people we work with, your calendar is already full.
So let's talk honestly about the time commitment.
Our coaching programs take an average 30 to 45 minutes a day.
That includes watching a short video, checking in with your coach or the community, and/or applying what you're learning.
You can do it in one sitting — or break it up throughout your day.
And here's what most people realize within the first week:
The time you used to spend drinking, thinking about drinking, or recovering from drinking…
was already taking more than 30 to 45 minutes a day.
This isn't about adding pressure to your schedule.
It's about reclaiming time, energy, and clarity.
Plus, the program is designed to flex around your life.
Some members check in in the morning. Others catch up in the evening. Some check in from airports, offices, or vacation rentals.
You don't need perfect conditions. You just need a willingness to show up consistently — even if it's messy sometimes.
So yes, there's a commitment.
But it's one that fits inside the life you already have — and helps you build the one you actually want.
If you're curious what this looks like day-to-day, see if you qualify to book a call with us

Where is Alcohol Free Lifestyle based?

You might be wondering, “Where is this all based?”
The short answer is: we're global.
Alcohol-Free Lifestyle is headquartered in Austin, Texas — but our team lives all over the world.
We have team members from the U.S., Canada, the UK, Australia, Europe — even remote islands and cities I've never heard of until someone joined.
Because everything we do is online, you can participate from anywhere — no matter your location or time zone.
All coaching, check-ins, and community support happen inside secure, private platforms — so you're never tied to a physical office or location.
And that flexibility? It's one of the reasons high-performing professionals stick with it.
Wherever you are, we'll meet you there.
If you're still wondering what that looks like in practice, see if you qualify to book a call with us

How can I be sure my wife or my work won't find out?

If you're wondering whether our coaching programs are truly private — the answer is yes.
I get it. For many people, this is something you want to work through quietly. And you should have the right to do that.
That's why all of our programs value and protect your privacy.
You're not required to post publicly. You don't need to announce anything to your social media.
All coaching and communication happen inside secure, private apps — and nothing is shared with anyone outside the program.
We don't contact your employer. We don't send anything physical to your home. You're in full control of what you share, when you share it, and with whom.
In fact, we've had many clients complete the entire program without their spouse or coworkers ever knowing — until they decided to tell them.
This isn't about hiding. It's about having space to work through something real — without pressure or outside noise.
If you want more detail on how privacy works day-to-day, see if you qualify to book a call with us

What if the Alcohol Free Lifestyle method doesn't work for me?

Let's talk about the fear that a lot of people carry — even if they don't say it out loud:
“What if this doesn't work for me?”
If that's in your head right now, you're not alone.
We hear it all the time — especially from people who've tried to stop drinking before. Maybe it didn't stick. Maybe it felt miserable. Maybe it was just too hard to do alone.
Our coaching programs were built to help people overcome this fear.
This isn't a white-knuckle, force-yourself-through-it kind of experience.
This is about changing how your brain relates to alcohol — using structure, coaching, neuroscience, and community.
It's about making the internal shift that turns “I hope I can do this” into “This is just who I am now.”
And here's what we see over and over again:
People come in doubting themselves — and 98% of them reduce or eliminate alcohol within the first 90 days.
Some thrive right away. Some stumble. And when they do? We help them get back up — without guilt or judgment.
You're not expected to be perfect. You're expected to stay connected. To stay in the process. That's what works.
If you want to talk through your specific concern — your history, your hesitation, your story — see if you qualify to book a call with us.
Just know that our programs were built for people exactly like you.

Why Alcohol Free Lifestyle is a meaningful investment?

Let's talk about something that comes up for almost everyone at some point in this process:
“Is this going to be a serious investment?”
The honest answer is yes.
Our coaching programs are not a free Facebook group or a one-time purchase. They are all high-touch coaching experiences built for people who want to make a real, lasting change.
You're getting structure, expert guidance, accountability, and support — every single day.
You're getting neuroscience-based tools to help you rewire your brain, live coaching calls with people who actually understand your life, and a private, high-level community of others walking the same path.
This program wasn't designed to be cheap. It was designed to work.
And when you look at what alcohol is really costing — not just in money, but in focus, energy, lost time, missed mornings, foggy decisions — the tradeoff becomes pretty clear.
If you're looking for the cheapest way to quit drinking, this probably isn't it.
But if you're looking for something that actually changes your life — that's what we do here.
We can talk specifics on the call. For now, just know that this program reflects the level of commitment and transformation it delivers.
And if that's what you're ready for — see if you qualify to book a call with us

What is the real success rate - and what happens when people struggle?

Across the board, we see a 98% reduction in drinking during the first 90 days of our coaching program.
That doesn't mean every single person quits forever.
It doesn't mean there aren't tough moments.
But what it does mean is this:
Almost everyone who commits to this process — shows up, uses the tools, stays connected — experiences real, measurable change.
And yes, some people do struggle.
They miss a day. They have a setback. Life throws something at them.
But that's part of the process — and we're built for that.
When someone stumbles, we don't shame them. We don't kick them out.
We help them reset.
We help them learn from it.
We help them come back stronger.
You're not expected to be perfect. You're expected to stay engaged.
And that's why this works — because it's real. It meets people where they are. And it gives them the structure and support to go where they want to go.
So if you're wondering, “But what if I'm the one who fails?” — bring it up on the call.
Because we've got you covered.

What kind of people join Alcohol Free Lifestyle coaching programs?

One of the questions I hear a lot is:
“Who actually joins this program?”
And the truth is — you'd probably be surprised.
We work with founders, CEOs, doctors, lawyers, creatives, military veterans, parents — even people who've never told anyone they think alcohol might be a problem.
There's no one “type” of person here.
But there is a common thread:
Everyone in this program has achieved something in their life.
They're not rock bottom.
They're not spiraling out of control.
They're high performers who've started to realize that alcohol is taking more than it's giving — and that it's time to change.
Most people who join Project 90 have a lot to lose — and even more to gain.
They're the ones others look up to. The ones who lead teams, run households, and carry the weight quietly.
And they finally reach a point where they say: “Enough.”
They want clarity. Energy. Presence. Real control.
And they want it without labels, without shame, and without having to explain themselves to people who don't get it.
And if that sounds like you?
You'll feel right at home here.

Is this going to be a high-pressure sales call?

Not at all. This call is a two-way conversation to see if we're the right fit for each other.
We're not here to pressure you into anything.
We'll discuss your goals, answer your questions, and determine if our approach aligns with what you're looking for.
This is about clarity, not a sales pitch.
If you're ready for a confidential conversation about what's possible, we invite you to book a call.

How much does this cost and do you offer payment plans?

Our programs are a significant investment in yourself, designed for high-performing individuals who are committed to lasting change.
We offer a high-touch, personalized coaching experience, not a low-cost, one-size-fits-all solution.
We can discuss the investment and flexible payment options in detail on our call, where we can also ensure this program is the right fit for your specific situation.

What if someone from my industry finds out I'm getting help?

Your privacy is our utmost priority.
Our program is built for leaders and professionals who value discretion.
All coaching and communication happen within a secure, private platform.
There are no public posts, and no requirement to share your journey with anyone.
Many of our clients are leaders in their fields, and we've designed this experience to ensure your complete confidentiality.

Will you ask me embarrassing questions about my drinking?

This is a judgment-free space.
Our conversation will focus on where you are now and where you want to go.
We're interested in your future, not in making you feel ashamed or embarrassed about the past.
Our goal is to understand your challenges and aspirations so we can determine the best way to support you in achieving the life you want.

Do I have to admit I'm an alcoholic to work with you?

Absolutely not. We don't use labels here.
Our clients are successful professionals, executives, and entrepreneurs who have simply recognized that their relationship with alcohol is no longer serving them.
This isn't about admitting you're an "alcoholic."
It's about deciding you want to operate at your highest potential, with full clarity and control.

What if this doesn't work for me specifically?

This is a common concern, especially for those who have tried to change on their own.
Our program was designed for high-achievers who are used to succeeding, and our 98% success rate in reducing or eliminating alcohol consumption reflects that.
This isn't about willpower; it's a structured, neuroscience-based approach with daily support.
If you're committed to the process, we're committed to helping you achieve the results you want.
We can discuss your specific concerns on a call.

How much time will this take out of my already crazy schedule?

We designed this program for busy professionals.
The daily commitment is about 30-45 minutes, which you can fit into your schedule whenever it works for you—morning, evening, or in between meetings.
Many of our clients find they gain time and energy as they reclaim the hours previously lost to drinking and its after-effects.

Who else will know I'm in this program?

Your participation is 100% confidential.
No one will know you are in this program unless you choose to tell them.
We do not contact your employer, and all communications are handled through a private app.
Your privacy is paramount.

Should I tell my spouse/family I'm doing this, or can I keep it private?

That is entirely your decision.
We've had many clients successfully complete the program without telling their spouse or family, while others find it helpful to have that support.
Our program is designed to be completely private, giving you the space to navigate this journey in the way that feels right for you.
You are in full control of who you share this with, and when.

What if I have a business dinner where I need to drink?

This is a situation many of our clients navigate.
Our program will equip you with the tools and strategies to handle business dinners, social events, and high-pressure situations with confidence and without alcohol.
You'll learn how to set boundaries, manage expectations, and remain in control, all while maintaining your professional presence.

Am I "bad enough" to need this, or should I just try harder on my own?

This isn't about being "bad enough." It's about being good enough to know you deserve better.
Our clients aren't at rock bottom; they are at the top of their game and recognize that alcohol is a subtle drag on their performance, clarity, and well-being.
Trying harder on your own is often a recipe for frustration.
We provide the structure, tools, and support to make the change efficiently and effectively.

What happens if I "slip up" during the program?

A slip-up is not a failure; it's a data point.
Our program is not about perfection. It's about progress.
If you have a setback, we don't judge or shame.
We help you understand what happened, learn from it, and get right back on track.
The key is to stay connected and engaged with the process and your coaches.

What if I get emotional on the call - will that be awkward?

Not at all. We hold a safe, confidential space for you to be open and honest.
Our team is trained to handle these conversations with empathy and professionalism.
Many of our clients are discussing these topics for the first time, and it's normal for emotions to surface.
Our focus is on understanding your situation so we can best support you.

How flexible is the scheduling if I travel constantly for work?

The program is designed for professionals who travel.
Since it's delivered online, you can access the daily content and community from anywhere in the world, on your own schedule.
The live coaching calls are also recorded, so you never have to miss out.
We've built this for your lifestyle.

What if my drinking problem is affecting my marriage - will this help with that too?

Yes. While our primary focus is on your relationship with alcohol, one of the most significant benefits our clients report is a positive transformation in their relationships.
By regaining clarity, presence, and control, you'll be able to show up as a better partner.
Many clients find that as they change, their relationships naturally improve.

Will this make me less effective at work initially?

While any change requires a period of adjustment, most of our clients report an increase in work effectiveness, often within the first couple of weeks.
You'll likely experience improved sleep, increased energy, and sharper focus, which more than compensates for the time invested in the program.
This is about upgrading your performance, not hindering it.

What if I don't want to stop drinking completely - just cut back?

Our 90-day program is designed as an alcohol-free experience.
We've found that a clean break is the most effective way to reset your brain and body, and to truly experience the benefits of an alcohol-free lifestyle.
After the 90 days, you'll have the clarity and control to decide what role, if any, you want alcohol to have in your life.
The goal is to put you back in the driver's seat.

How many people have you actually helped with this program?

We have helped thousands of high-performing individuals from all over the world transform their relationship with alcohol.
Our clients include CEOs, entrepreneurs, doctors, lawyers, and other professionals who have used this program to create a healthier, more fulfilling life.
You can hear some of their stories on our testimonials page.

The stop drinking method celebrities, entrepreneurs, high achievers and CEO's are using to quit drinking in 90 days or less...